Job Title: Content Marketing Manager
Objective:
The content marketing manager is responsible for the creation and management of content used for
offline and digital marketing campaigns. This includes developing content for websites, blogs,
articles, press releases, social media, and other online channels. The content marketing manager will
research topics, write content, create visuals, and collaborate with other departments to ensure the
content is effective and engaging. They will also measure the success of campaigns and provide
valuable insights to the management team. The content marketing manager
should have excellent communication and organizational skills as well as a passion for content
creation.
Responsibilities:
- Develop content strategies that align with business goals
- Research topics and create content for digital marketing campaigns
- Create visuals, design graphics, and edit video
- Collaborate with other departments to ensure content is effective
- Measure and report on the success of campaigns
- Stay up to date on the latest digital trends and technologies
- Manage content creation for multiple platforms
- Monitor and respond to user comments and feedback
- Optimize content for search engine optimization (SEO)
- Ensure content meets legal and industry standards
- Update existing content as needed
Skills:
- Excellent writing and editing skills
- Knowledgeable in SEO and content optimization
- Ability to create and implement effective content strategies
- Expertise in social media platforms and best practices
- Proficiency in content management systems
- Understanding of analytics and reporting
- Ability to develop relationships with industry influencers
- Strong project management skills
- Ability to work collaboratively with other departments
- Excellent communication and interpersonal skills - German and English